Job Description
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Bingo Commercial Manager - Paddy Power
Reporting to the Head of Bingo and Poker, the Bingo commercial manager will be responsible for the ideation, planning, co-ordination, and analysis of all campaign & promotional activity for Bingo at Paddy Power. You will handle the relationship with leading suppliers within the industry and seek out opportunities to enhance the Bingo proposition.
Key Responsibilities:
- Responsible for the P&L and revenue growth of Bingo and its sub-verticals through the efficient use of the generosity budget.
- Build, implement, and analyse in-life marketing campaigns for all segments, ensuring an optimal ROI on promotional spend.
- Fully understand what drives our key customer base, using market data and insight to unpick customer behaviours and ensure that all campaigns and marketing activities are engaging and measured effectively.
- Work with product and content teams to feed into the product development roadmap and incorporate new features into effective go-to-market plans.
- Lead on key initiatives as part of the Bingo UK&I strategy working group.
- Apply customer insights to continuously improve proposition, messaging, and generosity perception.
- Champion a culture of test, learn and optimise across marketing and promotional activity.
- Be a key partner in building effective B2B relationships with gaming suppliers.
- Be a visible & passionate member of the Gaming team who drives high standards in all aspects of their work.
- Represent Paddy Power commercial team when required at internal and external meetings and events.
- Develop, mentor and coach a commercial Executive with a focus on their personal development.
Behavioural Competencies:
- Stakeholder management & influencing skills: Comfortable operating at pace to a high standard despite requiring the involvement of multiple partners to deliver results. Actively builds a network of effective relationships across the business and with external suppliers.
- Strategic thinking: Ability to manage return on investment versus return on effort, and prioritise accordingly.
- Driving results: A highly motivated self-starter, with a proven track record of driving commercial growth through flawless execution of a robust marketing strategy in a fast-paced, results-driven environment.
- Analytical thinking: Highly analytical, good attention to detail and excellent problem solver with a flair for identifying trends.
- Customer focus: Dedicated to meeting and exceeding the expectations of external and internal customers. Customer-centric, thinks and acts with the customer in mind.
Capabilities, qualifications & experience required:
- Creative thinking in developing a rolling calendar of campaigns fully aligned with advertising & regulatory standards, targeting a variety of customer segments and preferences.
- Project, process, and time management skills enabling campaigns to be consistently delivered on time.
- Strong reporting and data analysis skills to identify key insights, value creation opportunities and process or performance improvements.
- Strong presentation skills.
- Demonstrable knowledge of and interest in the real money gaming landscape of suppliers & competitors.
- Experience working in an e-commerce environment, ideally in a B2C marketing role.
- Experience in personnel management desirable.
- 3rd level degree in a related field.
What's on offer:
- £/€1,000 learning fund.
- Twice-yearly bonus (with part of it guaranteed).
- Unlimited Holiday.
- Pension contribution scheme.
- Private healthcare.
- Hybrid Working – (Dublin 2 days in office).
- Access to thousands of Udemy courses.
- Invest via the Company Sharesave Scheme.
- 16 Hours paid volunteering each year.
About Paddy Power
Work that makes play jealous. Paddy Power has been breaking and re-writing the rules since 1988, from on-track bookmakers to cheeky upstart mischief-makers, to part of the largest betting and gaming technology company in the world.
Although we've grown to the betting behemoth we are today, we've not forgotten our roots. We continue to offer great value and entertainment to our customers and keep them at the heart of what we do.
Our culture of hard work, boldness and an innovative spirit got us to where we are and we take our work seriously, but not ourselves We win by having the best people working well together. Don't pigeon-hole us either – our company is a mix of sports nuts, gaming innovators, tech geniuses, perceptive people-people, inspiring leaders... and a very busy legal team.
We've got a growing squad of specialists, and we make the work fun. Sound good? Maybe there's a spot on the team for you Plus, PaddyPower is part of the Flutter UK & Ireland family – a collection of big-hitting entertainment brands such as Betfair, Sky Betting & Gaming, and Tombola.
We're working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we'll see how we can accommodate them.
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