Job Description
Seeking a skilled HR Content Specialist to produce engaging content for a multinational HR & Employment Law services client, drawing in and educating their target market.
Portfolio are proud to be exclusively representing our award-winning client in their search for a HR Content Specialist to join their growing marketing team.
The role requires producing content for a variety of channels that draws people in and engages them, ensuring our client is positioned as the Employment Law and Health & Safety partner of choice.
Reporting into the Senior Marketing Manager, it will be your responsibility to make technical Employment Law and Health & Safety subjects easy to understand, engaging and relevant to our target market across digital and print.
Your writing will play a key role in prospect and client communications, campaigns, projects and overall business development strategy.
This is a genuine opportunity to execute your content marketing skills and creative copywriting authority in a fast-paced, entrepreneurial, sales and marketing-led organisation.
Key Responsibilities:
- Continually track and update the wider marketing team on employment law and Health & Safety developments and understand what they mean for employers.
- Interpret employment and health & safety legislation and official guidance to create high level technical commentary, in addition to practical guides and other resources, to help employers understand their legal obligations.
- Produce content that educates and inspires our prospects and clients including but not limited to, guides and articles, PR content, video, infographics, emails, apps, case studies, marketing collateral and events.
- Write great copy that speaks immediately to a market saturated with messages.
- Work with the marketing team to inform content strategy and plan out our content calendars.
- Ensure all copy and scripts are delivered to brief, on time, and to the required quality standards.
- Leverage the technical content and expertise from across the business to ensure content is relevant and engaging.
- Ensure digital content best practice through a real understanding of the latest techniques and technologies.
- Monitor competitor activity, customer behaviour and the latest trends to improve the performance of your writing and content.
Essential Criteria:
- Solid Knowledge and understanding of Irish employment law and Health and Safety legislation.
- Minimum of 2 years' professional copy writing experience.
- Excellent understanding of content marketing.
- A real ability to understand your target audience and make content that engages them.
- An established track record of producing content from conception to delivery to impact.
Benefits:
- Profit Share Scheme.
- 25 Holidays + Bank Holidays (Increases with service).
- Day off on your Birthday.
- Christmas Bonus after 3 years.
- Social Events Throughout Year.
- Contributory Pension Scheme.
- Private Health Insurance after 5 years.