Job Description
What We Look ForWe seek a high-energy, experienced leader who combines expertise in demand generation marketing with exceptional skills in communication, organization and managing teams and stakeholders. This role will be responsible for driving go-to-market strategies and campaigns in the EMEA market for Johnson Controls (“JCI”) and leading a team of marketers across multiple countries.The ideal candidate is ambitious, a good communicator and educator, collaborative and ready to roll up their sleeves as JCI continues to grow. The leader will champion a culture of growth, collaboration and ROI marketing.The successful candidate will play a critical leadership role across all businesses and be a key member of the Marketing Leadership Team. He/she will drive digitally enabled marketing campaigns to direct selling motions in the field based on business priorities with a strong focus on create/Capture/Convert/Expand demand with customers.How Will You Do ItServe as champion for all demand generating activities with a specific focus on digital execution (SEO, marketing automation, social media, etc.).Partner with regional general managers, commercial leaders and in-country leaders to deliver impactful campaigns that deliver results along all stages of the customer life cycle.Work with field teams and marketing center of excellence to develop value propositions for target customers into local campaigns, alongside large regional deployments driving new product/solution introductions, vertical market focus and specific service offerings.Lead and support a team of approximately 20 marketing professionals.Partner with P&L owners to manage distributed budget for the function.Work collaboratively with field marketing, sales and services to ensure holistic view of demand generation activity and ensure connectedness across efforts.Define plan for in-market events – virtual/webinars, tradeshows, proprietary events and networking activities.Report out regularly on KPIs, results and progress related to each stage of funnel.Build and nurture relationships in account management and drive account-based marketing activities.RequiredDemonstrated experience leading teams and initiatives around digital marketing.Deep understanding of demand generation including lead scoring, MQL/SQL handoffs and CRM systems in a distributed, multi-line of business environment.Ability to develop effective marketing programs understanding the trends and issues facing marketers in the digital age.Excellent analytical and interpersonal skills and presents convincingly to peers, executives, partners, and customers.Exceptional enterprise leadership skills in a dynamic and fast growing organization.Good knowledge of CRM and marketing technologies to drive productivity and execution excellence.Strong project management skills with ability to create organized project plans to reflect workstreams, milestones, dependencies and resources.Excellent written, oral, and presentation skills, including the ability to synthesize complex and technical information into clear recommendations and courses of actions.Efficient and effective relationship builder in a remote working environment.Willingness to travel.Bachelor’s Degree in Business, Marketing, Communications, or a related field.PreferredAdvanced degree (e.g., MBA, etc.). #J-18808-Ljbffr