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Job Description
Director, Lifecycle Management - Dublin
We're seeking a seasoned leader to develop and execute lifecycle management strategies for a new AAA IP.
Reporting to the Vice President of Integrated Marketing, you'll lead the development of strategies that drive player engagement, retention, monetization, acquisition, and reacquisition.
You'll be responsible for creating a player ecosystem that delivers tailored experiences, collaborating across multiple disciplines, and owning persistent player conversion campaigns.
Key responsibilities include:
- Developing player segments, audience cohorts, and channels for tailored experiences
- Collaborating with product and game teams to drive player cohorts towards high-value actions
- Partnering with product and insights teams to map out player lifecycles and develop new engagement and retention strategies
- Setting the vision for and leading lifecycle management channels in building and carrying out ongoing experiments and plans
- Managing and evaluating critical metrics across channels and efforts
As a leader, you'll be responsible for:
- Building credibility and influencing product and business strategy
- Creating an environment that inspires and empowers the team
- Defining resourcing needs and hiring additional lifecycle resource needs
- Leading and growing the team, developing roles and responsibilities, and creating career development plans
- Partnering with studio leadership and stakeholders on lifecycle management strategies and plans
Requirements:
- 8-10+ years of experience as a lifecycle management leader in live service games
- Strong knowledge and proficiency with lifecycle reporting tools
- Excellent written and interpersonal communication skills
- Presentation skills with the ability to create compelling presentations
- Strong team management skills and cross-functional leadership competency