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Job Description
E-Commerce Director - Lead and expand e-commerce business while supporting OmniChannel initiatives across Europe
Key Responsibilities:
- Collaborate with European, local, and central teams to define and implement online marketing strategy for Europe.
- Drive continuous improvements in user experience across multiple regional sites (UK, Germany, Italy, France, Spain, and internationally), aiming to boost digital penetration and sales.
- Own and oversee e-commerce revenue line, developing strategies across all business levers.
- Identify emerging digital trends, implementing innovative solutions to replicate luxury shopping experience online.
- Develop client service strategies, focusing on consumer engagement, acquisition, and promotional activities.
- Partner with Marketing team to execute promotional calendars, ensuring momentum is built during non-peak months.
- Measure and analyse online marketing campaigns and initiatives, using data-driven insights to optimise performance.
- Review design and content solutions, providing strategic direction for continuous improvements in site functionality and customer experience.
- Ensure best practices for website policies, procedures, and operations, in collaboration with central team.
- Lead improvements in payment gateways, fraud protection, and other e-commerce processes.
Innovation & Technology:
- Champion new technologies and projects that enhance customer experience and operational efficiency.
- Organise training and workshops to equip teams with the latest tools and insights, ensuring culture of continuous learning.
- Research industry trends and competitors, analysing customer behaviour to identify new opportunities and best practices.
- Collaborate with Digital Production team in Italy to ensure flawless execution of product launches and web content strategies.
Leadership & Team Management:
- Lead and develop European Digital Client Advisor Sales team and Assistant team (approximately 20 people).
- Manage and guide European E-Commerce team (5 people), fostering collaborative and results-driven environment.
- Oversee customer service KPIs, ensuring high levels of performance, quality assurance, and service delivery.
- Collaborate with CRM team to drive online customer initiatives that enhance client development and loyalty.
Qualifications & Skills:
- Previous experience in luxury fashion, retail, or lifestyle brands is preferred.
- Solid understanding of digital marketing, e-commerce platforms, and user experience optimisation.
- Strong people management skills with ability to inspire, lead, and develop cross-functional teams.
- Previous product sales experience.
- Exceptional organisational skills with capacity to manage multiple projects and deadlines simultaneously.
- Strong sense of accountability, self-motivation, and ability to work independently in fast-paced environment.
- Advanced analytical skills (including expertise in Excel), with ability to interpret data, derive insights, and implement data-driven strategies.
- Comfortable working in environments with limited resources, both human and capital.
- Proficiency in Italian or French is a plus.
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.