Job Description
Join 123 and make a difference every day. Whether you are just beginning your career or looking to take the next progressive step in your journey, 123.ie is an organization where you can be yourself, learn and develop, and a place where your ideas and contributions matter. With offices in Belfast, Galway, and Dublin, we have embraced hybrid work empowering our people to work flexibly to suit their individual needs, which enables them to deliver great service to the customers we look after every day. At RSA and 123.ie we empower our customers to make a difference in their lives. And the same goes for our employees. We are proud to have 32 different nationalities represented in our workforce. As a proud member of the Intact family, we’re part of something bigger with a presence in North America, the UK, and Europe. We want you to thrive and grow with us – and we’ll give you all the tools, flexibility, and learning opportunities you need to do it. Culture and Community RSA is a purpose-driven business – our purpose is to ‘help people, businesses, and society prosper in good times, and be resilient in bad times’. We provide an open and honest workplace – where everybody contributes, and every view is listened to and respected. Our stats don’t lie… in our annual engagement survey: 87% of our people celebrate the diversity in their teams and the wider company. 90% of our people feel safe to speak up and share if they’ve made a mistake. 91% of our people feel valued and respected by leadership. 89% of our people are benefiting and thriving through our hybrid working model. Head of Marketing – 123.ie & RSA Ireland Join a team that's shaping the future of insurance marketing. Reporting to the MD of 123.ie, as the Head of Marketing, you will lead and shape the marketing strategy for one of Ireland's most dynamic and recognised insurance brands, 123.ie, as well as support RSA’s wider distribution channels across Ireland and Northern Ireland. If you’re ready to make an impact and take on a leadership role that will challenge and inspire you, we’d love to hear from you. What You’ll Do In this key leadership role, you’ll have full ownership of 123.ie’s brand and demand-generation efforts, delivering integrated marketing campaigns that resonate with consumers and partners. Key Responsibilities: Develop and Execute Strategy: Lead the creation of annual marketing strategies that align with business objectives for 123.ie, RSA Ireland, and RSA Northern Ireland. Drive Brand Leadership: Cement 123.ie’s place as a top insurance brand in Ireland by driving innovative, results-focused advertising and digital marketing campaigns. Lead Demand Generation: Own the planning and execution of high-performance PPC and digital campaigns to generate consumer demand. Sponsorship Oversight: Lead and manage 123.ie’s sponsorship portfolio, ensuring maximum brand exposure and engagement. B2B Marketing for RSA: Support RSA’s broker and affinity channels by developing opinion leadership strategies. Creative Campaign Ownership: Own the development and refinement of 123.ie’s brand positioning and creative campaigns. Proposition Development: Identify opportunities to strengthen our product offerings through data-driven insights. Agency Collaboration: Foster strong relationships with external agencies and partners. Cross-functional Leadership: Collaborate with teams across sales, IT, operations, and finance. Mentorship and Team Leadership: Inspire, guide, and mentor a multidisciplinary marketing team. Requirements: Minimum 10-12 years experience in a senior marketing role, including digital and analytics roles. Minimum 5-years experience managing a team of professionals. A bachelor’s degree in marketing, business, administration, or equivalent. Excellent understanding of marketing and digital channels. A track record of achieving ambitious targets. Well-versed in analytics and in analysing large data sets. Proven interpersonal and communication skills. Regulatory Requirements: This role is subject to the Fitness and Probity Standards. RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status. #J-18808-Ljbffr