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Job Description
Head of Marketing – Retail and Omnichannel
We are seeking an experienced and dynamic Head of Marketing to lead and develop the marketing functions of a multi-site, nationwide company operating in both land-based and online leisure/entertainment sectors.
The ideal candidate will have a strong analytical and data-driven approach, with expertise in customer segmentation, CRM, and promotional mechanic design and implementation.
Key responsibilities include:
- Architect and execute comprehensive marketing strategies across all business units.
- Collaborate with business units to develop tailored marketing plans and budgets.
- Design and implement a dynamic marketing calendar.
- Develop data-driven campaigns to enhance customer retention and attract new clientele.
- Enhance CRM and retention strategies with multi-channel campaigns.
- Oversee the creation of marketing collateral including promotional posters, SMS, and emails.
- Develop out a VIP function.
- Develop and monitor key performance indicators.
- Use analytics to optimize marketing performance and collaborate on customer analysis, segmentation, and targeting.
The successful candidate will have:
- Minimum of 3 years in a leadership marketing role.
- Exceptional skills in Excel and BI tools like Power BI or Tableau, with a demonstrated ability to derive actionable insights from data.
- Experience building and improving customer journeys using marketing automation tools.
- Proven track record of developing and executing successful marketing strategies.
- Strong capability in clear communication, confident leadership, and effective organization.
This is a full-time permanent role with a highly competitive remuneration package, offering outstanding opportunities for career progression into a senior role.