Job Description
Seeking a dynamic Head of Marketing to lead marketing functions for a product and tech-focused company operating multiple brands in the leisure/entertainment sector.
Key responsibilities include developing comprehensive marketing strategies, managing loyalty clubs, promotions, and CRM, and integrating online and retail experiences.
Requirements include 3+ years of leadership experience in the gaming industry, exceptional analytical skills, CRM experience, and strong communication and organizational skills.
Salary: circa €80 K+ depending on experience.
Job Description
We are seeking an experienced and dynamic Head of Marketing to lead and develop the marketing functions of our multi-site, nationwide company operating in both land-based and online leisure/entertainment sectors.
Key Responsibilities:
- Architect and execute comprehensive marketing strategies across all business units.
- Collaborate with business units to develop tailored marketing plans and budgets.
- Create marketing plans for expansion into new locations.
- Liaise with the Online Marketing teams to integrate online best practices into the retail environment.
- Partner with the IT department to enhance customer experience through bespoke development.
Promotions:
- Design and implement a dynamic marketing calendar.
- Develop data-driven campaigns to enhance customer retention and attract new clientele.
- Develop and manage in-club, online/social media advertising campaigns to bring awareness to these promotions.
CRM and Customer Retention:
- Enhance CRM and retention strategies with multi-channel campaigns.
- Focusing on sophisticated customer journeys and VIP engagement to maximize customer satisfaction and lifetime value.
- Oversee the creation of marketing collateral including promotional posters, SMS, and emails.
- Develop out a VIP function.
Analysis and Reporting:
- Develop and monitor key performance indicators.
- Use analytics to optimize marketing performance and collaborate on customer analysis, segmentation, and targeting.
Qualifications & Experience:
- Industry Expertise: Minimum of 3 years in a leadership marketing role within the gaming industry.
- Analytical Skills: Exceptional skills in Excel and BI tools like Power BI or Tableau, with a demonstrated ability to derive actionable insights from data.
- CRM Experience: Building and improving customer journeys using marketing automation tools is a must have.
- Leadership: Proactive and self-motivated with a proven track record of developing and executing successful marketing strategies.
- Communication & Organizational Skills: Strong capability in clear communication, confident leadership, and effective organization.