Job Description
This is an exciting opportunity to join the UK’s leading independent travel group, The Active Travel Group. We specialise in tailor-made, human-powered holidays across the globe, from skiing and cycling in Europe and North America to hiking and sea kayaking in the Scottish Highlands. The Group comprises three sector-leading brands: Ski Solutions, Cycling for Softies and the Wilderness Group. This role will oversee the marketing department for our flagship brand, Ski Solutions and outbound cycling brand, Cycling for Softies.This is a hybrid role, with time required at our offices in Brixton, London and is offered on a fixed-term contract to cover a maternity leave.Person SpecificationProven track record in a senior marketing position within the B2C travel industryExperience managing a busy team with at least two direct reporteesExperience of successfully working with and managing agenciesData-orientated with the ability to analyse data and draw insights to inform your decisionsAmbitious and hungry to outperform targetsConfident setting up and overseeing customer journey automations, preferably with experience in Pardot and SalesforceHighly organised with excellent attention to detailAbility to make quick decisions while remaining calm under pressureCore ResponsibilitiesLead on the development and delivery of the annual marketing planLead a team of five across both brands, driving campaigns across multi-channel marketingWork with the Marketing Director and Digital Manager to define and execute strategies across SEO and PPC to drive website traffic and generate new leadsWork with the Campaign Managers to execute and deliver our brand strategy across channels, including direct, advertising, social media, PR, partnerships and CRMOversee all customer journey work, leading on the execution and maintenance of all customer journey automationsCollaborate with senior stakeholders and team leaders across departmentsOversee relationships with external agencies and designersManage the marketing budget, ensuring all activity is delivered within budgetMonitor, review, and report on all marketing activitiesDeliver and present regular reports on marketing performance to the senior trading teamTo apply for this position, please email your CV and covering letter to Sacha Peters, Director of Marketing, at careers@skisolutions.com. #J-18808-Ljbffr