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Job Description
Marketing Transformation Lead
Drive marketing transformation and innovation, leveraging emerging technologies to achieve business goals and improve efficiency.
Reporting to the Marketing and Communications Director, this role is responsible for developing and implementing strategies to modernize and optimize marketing processes, technologies, and organizational structures.
Key Responsibilities:
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Strategy Development:
- Develop and execute a comprehensive marketing transformation strategy aligned with company objectives.
- Assess existing marketing processes, technologies, and organizational structures to identify opportunities for transformation.
- Define clear objectives, KPIs, and success metrics to measure the effectiveness of transformation initiatives.
- Oversee the commercial delivery of the marketing transformation roadmap, including policy and procedure development and risk management.
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Change Management:
- Lead change management efforts to ensure successful adoption of new processes, technologies, and working methods within the marketing department.
- Develop and implement communication and training plans to prepare employees for changes, fostering a culture of innovation and continuous improvement.
- Drive the transformation of the B2C sales function with a digital-first approach, optimizing cost per acquisition and retention across all sales channels.
- Collaborate on building a cultural and communication strategy to embed the transformation into brand and marketing strategies.
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Technology Implementation and Integration:
- Evaluate and select appropriate marketing technologies and tools to support transformation objectives, such as CRM systems, marketing automation platforms, and analytics tools.
- Oversee the implementation and integration of new technologies, ensuring seamless execution in collaboration with IT and other departments.
- Provide guidance and support for data migration, system integration, and user adoption.
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Process Optimization:
- Streamline and optimize marketing processes to improve efficiency, productivity, and collaboration across teams.
- Identify and resolve bottlenecks, redundancies, and inefficiencies in current processes, establishing best practices and standard operating procedures.
- Optimize customer-facing systems to enhance customer experience and operational effectiveness.
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Organizational Structure and Talent Development:
- Assess the marketing department's organizational structure, recommending changes to support transformation objectives.
- Identify skill gaps within the team, developing strategies for talent acquisition, development, and retention.
- Provide coaching, mentorship, and professional development opportunities to enhance team capabilities.
- Align the organization with the new brand, marketing plan, and departmental design, fostering cross-functional collaboration.
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Performance Measurement and Reporting:
- Define KPIs and metrics to measure progress and impact of the marketing transformation initiatives.
- Establish regular reporting mechanisms to communicate progress to senior leadership and stakeholders.
- Use data and analytics to assess the effectiveness of transformation efforts and drive continuous improvement.
Requirements:
- At least 7-10 years of experience in marketing and sales operations, with significant time in a leadership role.
- Extensive experience in digital marketing, including knowledge of digital tools, platforms, and strategies.
- Proven track record in leading large-scale operational transformation initiatives, including digital transformation and customer experience improvement.
- Experience in cross-functional leadership, managing stakeholder relationships, and leading teams across departments.
Education:
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- Advanced Degree (Preferred): MBA or a Master's in Marketing, Communications, or a Business-related field is advantageous.