Job Description
Purpose The primary objective is to enable the marketing department to adapt to evolving market trends, leverage emerging technologies, and achieve greater efficiency and effectiveness in achieving business goals. (12-18 month role) Scope of accountability The Head of Marketing Transformation will focus on leading and driving transformative initiatives within the marketing department. Reporting to the Marketing and Communications Director this role is responsible for developing and implementing strategies to modernise and optimise marketing processes, technologies, and organisational structures. Areas of responsibility Strategy Development Develop and execute a comprehensive marketing transformation strategy aligned with the company's overall objectives and goals. ( end state OD model) Conduct thorough assessments of existing marketing processes, technologies, and organisational structures to identify areas for improvement and transformation. Define clear objectives, KPIs, and success metrics for the transformation initiative. Change Management Lead change management efforts to ensure successful adoption of new processes, technologies, and ways of working within the marketing department. Develop and implement communication and training plans to prepare employees for changes and minimise resistance. Foster a culture of innovation, continuous improvement, and adaptability within the marketing team. Technology Implementation and Integration Evaluate and select appropriate marketing technologies and tools to support the transformation objectives, such as CRM systems, marketing automation platforms, analytics tools, etc. Oversee the implementation and integration of new technologies, working closely with IT and other relevant departments to ensure seamless execution. Provide guidance and support for data migration, system integration, and user adoption. Process Optimisation: Streamline and optimise marketing processes to improve efficiency, productivity, and collaboration across teams. Identify bottlenecks, redundancies, and inefficiencies in existing processes and workflows, and implement solutions to address them. Establish best practices and standard operating procedures to drive consistency and quality in marketing activities. Organisational Structure and Talent Development: Assess the organisational structure of the marketing department and recommend changes to support the transformation objectives. Identify skill gaps and talent needs within the marketing team, and develop strategies for talent acquisition, development, and retention. Provide coaching, mentorship, and professional development opportunities for marketing team members to enhance their capabilities and adapt to new ways of working. Performance Measurement and Reporting Define key performance indicators (KPIs) and metrics to measure the progress and impact of the marketing transformation initiative. Establish regular reporting mechanisms to track and communicate progress against objectives to senior leadership and stakeholders. Use data and analytics to assess the effectiveness of transformation efforts and make data-driven decisions to drive continuous improvement.