Job Description
Lactalis UK and Ireland – Brand Manager – PRESIDENTTitle: Brand Manager – PRESIDENTGrade: 7Location: Redhill, Surrey. Hybrid working, 2 days working from home per weekLine Manager: Marketing ManagerDirect Reports: NoneIn the UK, Lactalis mainly operates on the cheese and butter markets with 3 global brands Président, Galbani and Leerdammer, and is also present with its well-known local brands Seriously, Galloway and Cricket St. Thomas. You will be joining the world’s largest dairy company, with 85,000 employees in almost 100 countries, and a turnover of €20 billion. Lactalis is owned by the original founding family and still has the same passion of dairy and supporting our farmers, three generations later.We are looking for a high-profile Brand Manager to look after our global brand, President.President is the 2nd biggest cheese brand in the world (sold in over 150 countries) and No1 cheese brand in Europe. In the UK, President is the No.1 French brand across cheese, butter and cream.Reporting to the Marketing Manager, you will have ownership of part of the President portfolio. You will create and deliver marketing plans within an allocated budget to achieve agreed objectives of sales, profit and market share.MAIN TASKS AND RESPONSIBILITIESBrand managementSupport the Marketing Manager on leading the brand strategy on the UK marketLiaise with the global team in EuropeIdentify market risks & opportunities to build growth plans in line with business targetsSupport the Marketing Manager on building the annual brand plans to the business and key customers (Tesco, Waitrose, etc.)Build a strong activation plan in line with the brand objectivesWork with the shopper team to implement branded activations as part of shopper marketing processBring in depth consumer understanding to develop and implement consumer led NPDsSupport the Marketing Manager on identifying from the global pipeline the next big UK NPD and lead the go to market plans including benchmarking, initiative sizing, retailer sell-in and launch activationManage the artwork development processes, working with creative agencies and the local Quality teamProactively communicate with the central marketing team to ensure projects are delivered on timePackagingManage the artwork development process for the President range.Lead the packaging recyclability project with the European factory and packaging teams.Business analysisProvide regular analysis and reporting of the brand performance (sell-in, sell-out, consumer panel), as well as competitor trackingOutline recommendations for action when and where necessaryFinanceSupport the Marketing Manager on managing the brand budget reconciliationCreate purchase ordersGuardian of the products P&L working closely with the FP&A teamMediaSupport the Marketing Manager on defining the media strategy of the brandWork with the creative media agency to create stand-out and engaging brand communicationsOversee execution of ATL and BTL activation across the full media mixEXPERIENCE, KNOWLEDGE AND SKILLS REQUIREDMinimum 3 years of experience in brand marketing FMCG (Food industry is a plus)The ability to analyse data sources, and experience using systems such as Nielsen/IRI/KantarStrong project management and organisational skills, with the ability to prioritise effectively and work under pressure in a fast-paced environmentExcellent written and spoken English, and the ability to communicate with clarity.French-speaker is a plusThis job description is intended to include the broad range of responsibilities and requirements of the post. It is neither exhaustive nor exclusive but while some variations will be expected, these will be at an appropriate level for the role.If you are interested in applying for this position please forward your CV along with your salary expectations, right to work information and notice period.Please note that we can only accept applications from candidates who have the right to work in the UKTo apply, please complete the job vacancy form below. Redhill Application ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS DO YOU HAVE THE RIGHT TO WORK IN THE UK? * YES NO UPLOAD YOUR CV If you are human, leave this field blank. #J-18808-Ljbffr