Job Description
PTSB is one of Ireland's leading retail and SME banks, with an innovative range of products and services powered through an evolving digital landscape, our focus is centred on ensuring we deliver what our customers, colleagues and communities need to be successful. As a Marketing Communications Specialist, you will develop and deliver the marketing strategy and communications roadmap for Personal and Business banking customers working with stakeholders across the bank. Central to your role is the development, delivery and performance optimisation of insight-led communications that bring our purpose to life, drive consideration, market differentiation and act as powerful proof-points of PTSBs brand positioning of Altogether more human. Reporting to the Marketing Communications Manager. Responsibilities: Lead the development and delivery of fully integrated marketing strategies and communications plans and initiatives that bring our purpose to life and drive income growth for the business. Manage the communications and media agencies to develop and deliver compelling marketing strategies and campaigns for delivery of income growth against business and marketing objectives. Be customer focussed leveraging segmentation, insight and key drivers of trust to develop compelling marketing communications supporting our Brand positioning to bring our purpose to life. Manage the Marketing Effectiveness Framework on conversion rate optimisation, performance and media efficiencies with a data driven, and continuous improvement approach. Drive the effectiveness of communications and media plans to ensure best in class performance and ROI. Utilise campaign stats, analytics, and insight to inform the strategy for campaign and media planning, digital optimisation and efficiencies. Support and drive effective engagement from all relevant cross-functional teams managing their involvement and requirements in the Requirements: Educated to Marketing degree level or business related third level qualification. 3 + years of Digital & Marketing campaign development and performance delivery. A successful record of developing and implementing marketing plans, media plans and tactics delivering substantial consumer and revenue growth and development. Exceptional commercial and marketing acumen with strategic reasoning, analytical and numeric skills. Competent in Google Analytics and Excel. Customer focussed with the ability to develop insights and turn into actionable compelling communications and media plans. Proven excellence in stakeholder management, communication, and interpersonal skills to drive the brand agenda with effective decision making and accountability. Excellent written and verbal communication skills, with creative flair and the ability to explain brand and marketing complexities in simple and compelling terms. Experience in developing high quality content and internal communications. Highly organised and effective project management skills with strong attention to detail. Third party communications and media agency partner management. Sound knowledge on latest developments in brand, consumer, culture, and media trends. This is a permanent position based in PTSB's St. Stephens Green, Dublin. (Hybrid options available within the Republic of Ireland only) Is this you? Please apply online on our website or via the apply link of this role. Your application will be sent through to our Talent Acquisition team and they will be in touch regarding your application. We reserve the right to draw up a shortlist for interview. The Bank understands the importance of a consistent and relentless focus on championing diversity and inclusion. We aim to attract, recruit, and retain individuals with diverse backgrounds, skills, competencies and abilities to work collaboratively to enhance the service we provide to all of our customers and the communities we serve.