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Job Description
Key Responsibilities:
- Develop and
Execute Marketing Strategies:
Plan and implement effective marketing campaigns across digital and traditional channels to drive brand awareness, customer acquisition, and retention.
- Manage Ecommerce Platforms: Oversee the performance of our ecommerce website and other digital platforms, ensuring a seamless and engaging shopping experience that drives sales growth.
- Content Creation and Management: Collaborate with the creative team to produce compelling content, including social media posts, email campaigns, blogs, and more, aligning with brand guidelines and marketing objectives.
- SEO, SEM, and Analytics: Optimize website content for search engines, manage paid advertising campaigns, and analyse web traffic and sales data to inform marketing strategies and drive continuous improvement.
- Customer Engagement: Develop and execute CRM strategies to enhance customer loyalty and lifetime value through personalized marketing efforts and targeted communications.
- Market Research: Stay on top of industry trends, competitor activities, and customer behaviour to identify new opportunities for growth and innovation.
Qualifications:
- Bachelor degree in Marketing, Business, or a related field.
- 5+ years of experience in ecommerce and digital marketing, preferably in the fashion industry.
- Experience managing a small team
- Proven experience in website optimization and conversion rate improvement.
Preferred Skills:
- Proficiency with marketing automation tools, web analytics platforms (e.g., Google Analytics), and SEO tools
- Experience with ecommerce platforms such as Shopify
- Familiarity with graphic design tools such as Adobe Creative Suite.
- Excellent analytical skills with the ability to interpret data and make data driven decisions.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Creative thinker with a passion for innovation and staying ahead of industry trends.
- Strong understanding of SEO, SEM, email marketing, and social media strategies.
BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.