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Job Description
Job Summary: Data Analytics Specialist
Generate value from web analytics data to drive marketing efficiency and deliver actionable insights.
About the Role
- Engage stakeholders to enhance web analytics on marketing performance and drive improved campaign efficiency.
- Use Agile methodologies to manage and deliver a pipeline of planned improvements.
- Make recommendations to improve the effectiveness of marketing campaigns and initiatives.
- Influence key decision makers to ensure data-driven insights are used to inform campaign planning and design.
- Act as a senior lead within the team, driving improvements in quality of work and ways of working.
About the Team
The Group Customer Analytics & Transformation team sits within the Group Marketing function and supports our customers, colleagues, and partners across Ireland, UK, and Internationally.
Key Responsibilities
- Work with the marketing team to develop and implement marketing strategies that are aligned with the company's overall business goals and objectives, supported by web analytics data.
- Deliver actionable insights and recommendations to improve campaign performance.
Requirements
- Solid understanding of web analytics data and methodologies.
- Analytical skills, including coding in Python/SAS/SQL/R.
- Knowledge of marketing effectiveness techniques, including control groups and attribution methodologies.
Benefits
- Work from home.
- Flexible working hours.
- 23 days annual leave.
- Excellent pension contributions.