-
Job Description
Job Summary:
Lead a team to drive marketing efficiency and campaign performance through data analytics, leveraging web analytics data to deliver actionable insights and recommendations.
About the Role:
- Engage stakeholders to enhance web analytics on marketing performance and drive improved campaign efficiency.
- Use Agile methodologies to manage and deliver a pipeline of planned improvements.
- Make recommendations to improve the effectiveness of marketing campaigns and initiatives.
- Influence key decision makers to ensure data-driven insights inform campaign planning and design.
- Act as a senior lead within the team, driving improvements in quality of work and ways of working.
- Work with the marketing team to develop and implement marketing strategies aligned with the company's overall business goals and objectives.
About the Team:
The Group Customer Analytics & Transformation team sits within the Group Marketing function and supports customers, colleagues, and partners across Ireland, UK, and Internationally.
Key Competencies:
- Customer Focused - Self
- Agile - Leader
- Accountable - Leader
- Champion Transformation - Leader
- One Group, one team - Self
Benefits:
- Work From Home
- Flexible working
- 23 days annual leave
- Excellent pension contributions
- Family-friendly policies
- Employee assistance program
- Financial wellbeing coaches