Job Description
We’re on a mission to make money work for everyone.We’re waving goodbye to the complicated and confusing ways of traditional banking.With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award-winning customer service, we have a long history of creating magical moments for our customers!We’re not about selling products - we want to solve problems and change lives through Monzo.Why Monzo? We’re here to make money work for everyone and we're doing things differently. For too long, banking has been obtuse, complex, and opaque. We want to change that and build a bank with everyone, for everyone. Our amazing community suggests features, tests the app, and gives us constant feedback so we can build something everyone loves.We're focused on solving problems rather than selling financial products. We want to make the world a better place and change people's lives through Monzo.The RoleAs the Marketing Lead for the new market launches, starting with Ireland, you'll play a pivotal role in shaping Monzo's presence outside of the UK. Reporting to the Director of Markets and VP Marketing, you'll be responsible for crafting and executing innovative marketing strategies that resonate with local consumers and businesses.This role requires an entrepreneurial individual with experience in new country launches and entry marketing, product marketing, and growth strategies. Familiarity with the marketing requirements under the Consumer Protection Code 2012 is a strong plus. You'll work closely with the Irish Country Manager to create and launch the go-to-market strategy for Ireland as your first project.What You’ll Work On:Go-to-Market Launch Strategy & Marketing: Develop and execute a comprehensive plan tailored for each new market, including media/channel strategies, communication tactics, and integrated marketing campaigns.Creative problem-solver: You will have the resources of a large company to creatively solve how to launch into a new market successfully.Market Insights: Aggregate trends, customer feedback, and market insights into clearly defined positioning that works with Monzo brand narratives and story.Regulatory Compliance: Navigate the regulatory landscape in each market, starting with Ireland to ensure all marketing activities adhere to local regulations.Media and Communications: Oversee media relations and communication strategies to build brand awareness and drive engagement.Integrated Marketing across channels: Develop and implement integrated marketing plans across multiple channels, including digital, social, and traditional media.Stakeholder Management: Interface with senior stakeholders within Monzo to align marketing efforts with overall business objectives.Brand Consistency: Uphold Monzo's brand identity and values while adapting to the nuances of the Irish market.Reporting: Work with data teams to report frequently on key metrics, providing insights and actions.This is for you if you’re an:Experienced and strategic marketer with a track record of success in launching and scaling brands (preferably consumer brands) in Ireland.Strong understanding of product marketing, growth strategies, and regulatory environments.Ability to thrive in a fast-paced, startup environment and is happy to operate at all levers.Excellent communication skills with the ability to influence and manage senior stakeholders.Passionate about Monzo's mission and committed to delivering exceptional results.Willing to travel, as this role will involve travel to/from the EU and the UK.The Interview Process:Our interview process involves three main stages:Recruiter Call (30 minutes)Initial Call (30 minutes)3 interviews via Google Meet, one will include a case study (x3 45 minutes)Final interview with our EU CEO (30 minutes)Our average process takes around 2-3 weeks but we will always work around your availability.What’s in it for you:We can sponsor visas.This role will be located remotely within Ireland.Flexible working hours.Learning budget of £1,000 a year for books, training courses, and conferences.And much more, see our full list of benefits here.Equal opportunities for everyoneDiversity and inclusion are a priority for us and we’re making sure we have lots of support for all of our people to grow at Monzo. At Monzo, we’re embracing diversity by fostering an inclusive environment for all people to do the best work of their lives with us.We’re an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.Apply for this job* indicates a required field #J-18808-Ljbffr