Job Description
A vital support pillar for the Senior Digital Strategist, focusing on meticulous execution and optimisation of comprehensive digital marketing strategies.
Data analysis, enhancing campaign performance across digital platforms, ensuring strategies align with business objectives.
Collaborative, data-driven individual, skilled in leveraging digital tools and insights to bolster digital presence.
- Assist in the development and execution of digital marketing strategies.
- Stay updated on industry trends and emerging technologies to inform strategic decisions.
- Collaborate with cross-functional teams to ensure alignment with overall business objectives.
- Develop and implement performance marketing strategies across an omnichannel mix.
- Forecast monthly, annual, and campaign-specific KPIs based on data-driven insights.
- Manage advertising campaigns on platforms such as Google Ads and social media.
- Optimise campaigns to achieve client objectives, such as lead generation or conversion optimisation.
Apply SEO best practices to boost organic search visibility for client websites and content.
Work with the content team to devise SEO-driven content strategies.
Conduct in-depth analysis of digital marketing campaigns and initiatives across paid, owned, and earned media channels.
Understanding of fundamental digital marketing principles and strategies.
Experience with various digital advertising platforms, including Google Ads, Facebook Ads, TikTok Ads, and LinkedIn Ads.
Knowledge of the strengths and weaknesses of different digital marketing channels.
Ability to derive meaningful and actionable insights from data.
Strong understanding of key performance metrics and their alignment with business objectives.