Job Description
A Paid Media Manager is required to join a leading and innovative player in the retail industry, providing customers with an omnichannel experience that blends cutting-edge technology, exceptional service, and a commitment to sustainability. This is a hybrid role with offices in Dublin 1. If you’re a creative, ambitious, and innovative individual looking to work in a fast-paced, evolving environment, this could be the perfect opportunity for you! Role Summary:As our Paid Media Manager, you will be responsible for creating and executing the paid media strategy across all media channels, with a strong emphasis on digital. You’ll need to develop strategies that resonate with consumers, address business challenges, and deliver exceptional media campaigns. Key Responsibilities:Media Campaign Management: Plan and execute paid media campaigns across a variety of channels, including OOH, DOOH, Audio, Search, Shopping, Display, Social Media, Video, Affiliates, Partnerships, and Content Marketing.Campaign Launch & Analysis: Support the launch of campaigns by collaborating with partner agencies on planning, asset creation, implementation, and performance analysis.Performance Marketing: Oversee the performance of Search, Shopping, and Affiliate campaigns, managing budgets and optimizing to achieve target KPIs.Growth Strategy: Collaborate with internal teams to identify growth opportunities and implement strategies to drive business performance.Budget Management: Manage and track budgets across all paid media channels to ensure efficient allocation of resources.Creative Collaboration: Work closely with the Creative & Social teams to develop tailored ad content that resonates with target audiences.Partner Relations: Build and maintain relationships with external agencies, tech partners, and media partners, staying up to date on industry best practices. Key Requirements:Strategic Thinking: Ability to develop and execute creative, results-driven paid media strategies.Fast-Paced Environment: Comfortable managing multiple projects and meeting ambitious deadlines.Collaborative Approach: Highly collaborative and able to work effectively within a team environment.Growth-Oriented: Demonstrates a strong passion for growing online sales and driving trade results. About You:Experience: 4+ years of experience managing large-scale Paid Media campaigns, with a strong focus on digital channels.Marketing Knowledge: Understanding of full-funnel marketing, channel dynamics, attribution, and performance metrics.Technical Skills: Experience using Google Ads, Meta Ads, TikTok Ads, and proficiency with reporting tools like Google Analytics 4, Supermetrics, and Google Looker Studio.Analytical Skills: Strong analytical capabilities, with the ability to evaluate performance metrics, develop insights, and provide actionable recommendations.Communication: Excellent written and verbal communication skills.Proactive & Critical Thinker: Proven ability to be proactive, think critically, and contribute to driving business growth. What On Offer:An exciting opportunity to work with a dynamic and innovative team.Competitive compensation and benefits package.Opportunities for professional growth and career advancement.A collaborative, inclusive, and supportive work environment. #J-18808-Ljbffr