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Job Description
Seeking a Paid Media Manager to develop and execute paid media strategies across various channels, driving business growth and delivering best-in-class media strategies.
Our client, a leading Irish retailer, is looking for a creative and strategy-driven Paid Media Manager to develop and execute their paid media strategy across a range of channels, with a primary focus on digital.
Key Responsibilities:
- Plan and manage media campaigns across various channels, including OOH, DOOH, Audio, Search, Shopping, Display, Social Media, Video, and Affiliates.
- Collaborate with partner agencies to launch campaigns, ensuring effective planning, asset creation, implementation, and performance analysis.
- Oversee performance marketing activities for Search, Shopping, and Affiliate campaigns, including budget management and optimization to meet KPIs.
- Identify opportunities for improvement and implement strategies to drive business growth.
- Manage and track budgets across all paid media channels.
- Collaborate with Creative and Social teams to create platform-appropriate ad content that drives engagement and performance.
- Build strong relationships with external agencies, tech partners, and media vendors, ensuring alignment with business objectives and staying current with industry trends.
Key Requirements:
- A strategic thinker with the ability to develop creative solutions.
- Comfortable working in a fast-paced environment and managing multiple projects to tight deadlines.
- Ambitious with a passion for growing online sales.
- A strong collaborator and team player who thrives in a dynamic environment.
About You:
- 4+ years of experience managing large-scale paid media campaigns, with a focus on digital.
- Deep understanding of full-funnel marketing, channel dynamics, and performance metrics.
- Proficient in Google Ads, Meta Ads, and TikTok Ads.
- Strong analytical skills with experience in tools like Google Analytics 4, Supermetrics, and Looker Studio.
- Excellent communication skills, both written and verbal.
- A proactive mindset and the ability to think critically.
- Passionate about driving business growth and delivering trade results.