Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work.
Fast forward to today — Service Now stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500.
Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.
But this is just the beginning of our journey.This role is responsible for developing, executing, and optimizing marketing programs with Service Now's partner ecosystem to drive joint pipeline, revenue, and customer success.
The ideal candidate is a seasoned marketing professional with deep experience in the B2 B enterprise software landscape, channel partner management, and regional marketing.
Develop and implement with Global Partner Marketing a comprehensive partner marketing strategy for the EMEA region that aligns with Service Now's business goals, ensuring it drives partner engagement, joint solutions, and measurable outcomes.
Cross-functional Collaboration: Work closely with our VP, Marketing Leadership and EMEA SVP Partner Sales to align strategies, objectives and activities.
Work closely with the global marketing, field marketing, sales, and product teams to ensure alignment on partner programs and initiatives that cater to specific regional needs and market dynamics.
Joint Go-To-Market Campaigns: Collaborate with strategic partners (including advisories, resellers, integrators, and technology partners) to create and execute joint marketing campaigns and initiatives that generate demand, increase brand awareness and C-level penetration, and accelerate sales.
Drive and support operational meetings, including Annual Planning, Global Marketing & Campaign Planning, Quarterly Business Reviews (QBRs), Board meetings, All Hands meetings, staff meeting, and other communication events.
Leverage global team to equip partners with marketing resources, enablement tools, and training that empower them to effectively promote Service Now's offerings in the market.
Ensure consistent messaging and positioning in all partner-led activities.Collaborate with Sales and Business Development teams to identify pipeline opportunities and support regional sales initiatives through co-marketing efforts.
Manage/Leverage partner marketing budgets, including Market Development Funds (MDF), and ensure effective ROI by tracking and optimizing performance of partner-led campaigns.
Support regional partner events and joint sponsorships, including trade shows, webinars, and partner summits, to increase partner and customer engagement.
Track KPIs for partner marketing activities, ensuring measurable results in terms of contacts creation, lead generation, opportunity creation, and revenue contribution.
Provide regular reporting and insights to leadership on the success of campaigns.Effective Communications – Gravitas, Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Flexibility and Adaptability – Knowledge of successful approaches, tools, and techniques for dealing with changes and adapting to a changing environment; ability to adapt as needed.
Influencing – Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.Managing Multiple Priorities – Ability to manage multiple concurrent objectives, projects, groups, or activities, making effective judgments as to prioritizing and time allocation.
Organizational Savvy and Politics – Knowledge of organizational politics and political tactics; ability to effectively navigate formal and informal communication and decision-making channels.
Problem Solving – Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply this knowledge appropriately to diverse situations.
QualificationsNot sure if you meet every qualification? We still encourage you to apply We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths.
Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidateWork personas (flexible, remote, or required in office) are categories that are assigned to Service Now employees depending on the nature of their work.
Learn more here.All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.
In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
AccommodationsIf you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance.
Export Control RegulationsExport Administration Regulations (EAR), Service Now may be required to obtain export control approval from government authorities for certain individuals.
All employment is contingent upon Service Now obtaining any export license or other approval that may be required by relevant export control authorities.
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