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Job Description
Creative solutions delivered by a market-leading digital marketing agency, seeking a PPC Specialist with 3+ years of experience in Google Ads, Bing Ads, and social media platforms.
Responsibilities:
- Develop, implement, and manage PPC campaigns across multiple platforms.
- Perform daily account management and optimisation tasks, including keyword research, bid management, and ad copy testing.
- Analyze campaign performance data to identify trends and insights for continuous improvement.
- Collaborate with the wider digital marketing team to align PPC strategies with overall marketing goals.
- Prepare and present detailed reports on campaign performance, ROI, and strategic recommendations to clients.
- Stay updated with the latest trends and best practices in PPC and digital marketing.
Requirements:
- Minimum of 3 years of experience in PPC campaign management.
- Proven track record of managing successful PPC campaigns with a focus on ROI.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Proficiency in using PPC management tools such as Google Ads, Google Analytics, and Microsoft Advertising.
- Experience with A/B testing and conversion rate optimization.
- Excellent communication skills and ability to present complex data in a clear and concise manner.
Benefits:
- Hybrid working arrangements.
- A friendly and encouraging environment.