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Job Description
Job Summary:
Applegreen seeks a highly motivated Group Search Engine Optimisation Executive to enhance online visibility and drive traffic to its business across global maps, apps, search engines, voice assistants, directories, and more.
About the Role:
As Applegreen expands, the responsibilities will evolve and change over time. The core responsibilities will centre around the following areas:
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Local SEO Strategy Development:
- Develop and execute a comprehensive local SEO strategy driving organic traffic and increased online visibility for all store listings across the Applegreen group.
- Conduct in-depth research on SEO trends, user behaviour, and emerging technologies.
- Manage external agencies ensuring they align with the strategy. Monitor agency performance and deliverables.
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Local SEO Management and Optimisation:
- Create, manage, and optimise location listings across the Applegreen group of brands to enhance local search visibility across global maps, apps, search engines, voice assistants, directories, and more.
- Ensure consistency and accuracy of business across all search platforms.
- Conduct in-depth keyword research to identify relevant local search terms and phrases that align with our target audience and business goals.
- Utilise management platforms to maximise their efficiency.
- Utilise analytics tools to track performance and identify optimisation opportunities.
- Collaborate with cross-functional teams to improve the business's overall online visibility and deliver an effective backlinking and content plan.
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Analysis and Reporting:
- Monitor and analyse local search engine rankings, competitor insights, and website traffic to measure the effectiveness of SEO performance.
- Track and analyse key performance indicators (KPIs) related to local SEO.
- Prepare regular reports on local SEO performance and provide recommendations to improve local search visibility.
- Implement strategies to track and measure the impact of SEO efforts on in-store footfall.
- Ensure website technical health and optimise website content to improve search engine rankings through mobile friendliness, optimising page speed, and addressing technical SEO issues.
Requirements:
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Qualifications and Skills:
- Strong understanding of local SEO principles, technical SEO, ranking factors, local search algorithms, and best practices.
- Proficiency in using local SEO platforms and other relevant SEO tools.
- Experience with Google My Business management.
- Experience with voice-activated devices and platforms.
- Excellent written and verbal communication skills.
- Knowledge of HTML and CSS.
- Strong understanding of Google Analytics and Search Console.
- Experience managing external agencies.
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Additional Key Skills & Attributes:
- A strong commitment to staying updated on the latest developments in SEO best practices.
- A 'can do' attitude and a positive solution-focused mindset and commitment to continuous improvement.
- Resilient, calm under pressure, and comfortable dealing with ambiguity.
- Sound judgement and objective logical decision-making skills.
- A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.
- Proven track record of delivering to tight deadlines.
- Ability to execute directly at high quality and pace.
- Attention to detail and ability to work independently.
- Excellent drive, enthusiasm, and commitment and a keen interest in developing a career in Applegreen.
Application Process:
Please submit an up-to-date tailored CV (max 2 pages).