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Job Description
Applegreen is seeking a highly motivated and results-driven Group Search Engine Optimisation Executive to enhance online visibility and drive traffic to its business across global maps, apps, search engines, voice assistants, directories, and more.
Role Overview
As a key member of the team, you will play a pivotal role in developing and executing a comprehensive local SEO strategy, driving organic traffic and increasing online visibility for all Applegreen store listings. You will be responsible for conducting in-depth research on SEO trends, user behavior, and emerging technologies, as well as managing external agencies to ensure alignment with the strategy.
Key Responsibilities
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Local SEO Strategy Development:
- Develop and execute a comprehensive local SEO strategy to drive organic traffic and increase online visibility for all Applegreen store listings.
- Conduct in-depth research on SEO trends, user behavior, and emerging technologies.
- Manage external agencies to ensure alignment with the strategy and monitor their performance and deliverables.
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Local SEO Management and Optimisation:
- Create, manage, and optimise location listings across the Applegreen group of brands to enhance local search visibility.
- Ensure consistency and accuracy of business listings across all search platforms.
- Conduct in-depth keyword research to identify relevant local search terms and phrases that align with the target audience and business goals.
- Utilise management platforms to maximise their efficiency and analytics tools to track performance and identify optimisation opportunities.
- Collaborate with cross-functional teams to improve the business's overall online visibility and deliver an effective backlinking and content plan.
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Analysis and Reporting:
- Monitor and analyse local search engine rankings, competitor insights, and website traffic to measure the effectiveness of SEO performance.
- Track and analyse key performance indicators (KPIs) related to local SEO.
- Prepare regular reports on local SEO performance and provide recommendations to improve local search visibility.
- Implement strategies to track and measure the impact of SEO efforts on in-store footfall.
- Ensure website technical health and optimise website content to improve search engine rankings.
Requirements
- Strong understanding of local SEO principles, technical SEO, ranking factors, local search algorithms, and best practices.
- Proficiency in using local SEO platforms and other relevant SEO tools.
- Experience with Google My Business management and voice-activated devices and platforms.
- Excellent written and verbal communication skills.
- Knowledge of HTML and CSS.
- Strong understanding of Google Analytics and Search Console.
- Experience managing external agencies.
Additional Key Skills and Attributes
- A strong commitment to staying updated on the latest developments in SEO best practices.
- A 'can do' attitude and a positive solution-focused mindset and commitment to continuous improvement.
- Resilient, calm under pressure, and comfortable dealing with ambiguity.
- Sound judgement and objective logical decision-making skills.
- A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation.
- Proven track record of delivering to tight deadlines.
- Ability to execute directly at high quality and pace.
- Attention to detail and ability to work independently.
- Excellent drive, enthusiasm, and commitment and a keen interest in developing a career in Applegreen.