Job Description
Staff Analyst - Conversion
Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners in the car, at home, and anywhere on the go with connected devices.
Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world.
No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.
SiriusXM
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products.
SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts.
Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization.The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers.
SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.How you'll make an impact:
This role will be a key partner for our sales and marketing organization to drive towards our trial conversion goals through the use of data driven analytics to tell meaningful stories to aid our business partners in their decision making.
The Marketing Analytics team at SiriusXM is a highly valued group within the enterprise and we work as close partners with various business owners to drive the company toward success.
What you'll do:
- Serve as the primary point person and thought leader of analytic and data insights for trial conversion.
- Partner with the conversion marketing team to understand drivers, both internal and external of customer subscription activity across key segments in the sales funnel.
- Maintain and automate analytical tools and reports for evaluating performance of customer listening behavior, customer response, conversion, and conversion revenue.
- Monitor trends and key metrics and provide proactive insight with the marketing and analytics teams to identify areas for marketing improvement.
- Support dashboards, ad-hoc reports and analysis that measure performance. Dashboards and analysis will be used to measure and drive decisions around our Key Performance Indicators which will directly impact subscriber revenue.
- Develop strong understanding of SiriusXM transactional, marketing, and operational databases and be an expert in identifying best data sources for analyses.
- Perform data quality audits to maintain and assure data integrity.
- Integrate required source data to provide deeper understandings on customer behavior and other segmenting opportunities.
What you'll need:
- Bachelor's degree in data analytics, statistics, computer science, math, economics or equivalent, relevant experience, advanced degree preferred
- 10+ years of experience as a consultant or an analyst, marketing, financial, economic, valuations preferred
- To think and to be curious along with strong analytical and quantitative problem-solving skills
- Thorough Knowledge of SQL, Python familiarity a plus
- Comfortability operating with large datasets and extracting insights and/or recommendations from the data
- Strong Tableau dashboard development skills or equivalent experience in similar BI tool
- Basic Working Knowledge of Data Engineering with some model building and ML pipelines
- Databricks experience, Salesforce experience a plus but not required
- Interpersonal skills and ability to interact and partner with colleagues at all levels.
- Excellent written and verbal communication skills.
- Ability to work independently and in a team environment.
- Ability to project professionalism remotely and in person.
- Ability to handle multiple tasks in a fast-paced environment.
- Commitment to internal client and customer service principles.
- Willingness to take initiative and to follow through on projects.
- Strong organizational skills and attention to detail.
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