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Job Description
Senior Content Marketing Executive role in Dublin, Ireland, requires developing and executing content marketing strategy to drive brand awareness, engagement, and lead generation.
Cantor Fitzgerald Ireland, a leading global financial services firm, is seeking a skilled professional to join their team in Dublin.
Key Responsibilities:
- Collaborate with the Head of Marketing to develop and execute the content strategy.
- Create market and industry-leading thought leadership content, whitepapers, articles, customer success stories, website content, and news stories.
- Produce SEO-friendly copy for website pages, landing pages, advertisements, email campaigns, webinars, video content, and all components of lead generation efforts.
- Manage a content calendar to ensure the timely and consistent release of content that best serves the company's objectives and audience requirements.
- Oversee the production of diverse content assets, both print and digital.
- Analyse and optimise content and campaign performance.
- Ensure that the content adheres to company policies and compliance standards.
- Work closely with internal stakeholders across sales, research, and operations.
- Safeguard and enhance the company's brand identity and reputation through consistent messaging and branding.
- Support the broader marketing team in the execution of marketing/communications campaigns, client events, webinars, and other related duties.
Key Qualifications:
- Minimum of 5 years' experience in a related role.
- Experience in creating and executing marketing and communications strategies that support business objectives.
- Financial services experience is essential.
- Third-level degree in Journalism, Marketing, Communications, or related field.
- Strong knowledge of marketing technologies and tools (content management systems, email marketing, web analytics, tag management, marketing automation, etc).
- Creative thinking and the ability to generate innovative content ideas.
- Integrated campaign management experience, including events, content, and social media.
- Commercial awareness and a flexible approach to changing business requirements.
- Multi-tasker with strong organisational skills and ability to work to deadlines.
- Ability to work cross-functionally, building relationships with key stakeholders.
- Fluency in English is a prerequisite for the role.
- Excellent communication, presentation, and interpersonal skills. Attention to detail is exceptionally important for the role, with a high level of accuracy required in all communications.
Qualified professionals may submit their CV to the company's recruitment team, quoting the job reference number.