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Job Description
Senior Data Analyst, SEM: We're seeking a detail-oriented and data-driven SEM expert to collaborate with cross-functional teams and shape the product roadmap.
We're a globally distributed company with a passion for travel and a culture that values teamwork, inclusion, and customer-centricity. Our team is passionate about building smart digital solutions that help travel marketers reach travelers efficiently.
Key Responsibilities:
- Collaborate with Product Managers, Software Engineers, and Scientists to enhance the performance, delivery, and efficiency of Sojern's Artificial Intelligence marketing products.
- Utilize analytical tools to monitor and analyze key performance metrics, providing regular updates and actionable insights to stakeholders.
- Conduct comprehensive research and analysis to uncover opportunities for scaling SEM automation and optimization.
- Stay informed about industry trends and changes in search engine algorithms to continuously refine and adapt strategies.
- Assess and address performance opportunities within the product.
- Collect feedback from peer analyst teams and provide training on new features/algorithms.
- Execute AB testing and analyze results to inform data-driven decisions for ongoing optimization and automation.
Requirements:
- Strong problem-solving and analytical skills to develop hypotheses, diagnose, and optimize campaigns running at scale for improved performance and margin.
- Ability to rigorously dig into large datasets to identify patterns/insights and drive data-driven decision-making.
- Intermediate/advanced level of proficiency in using analytical tools and techniques to gather, analyze, and interpret relevant data for informed decision-making.
- 5+ years of relevant work experience with 2-4 years of extensive SEM platform expertise, including campaigns execution, keywords generation, performance evaluation against predefined goals, and improvement opportunities identification.
- In-depth SEM knowledge of SEM campaign setup, structure, management, and optimization.
- Strong verbal and written communication skills to collaborate effectively across teams and present findings to internal/external stakeholders.
- Ability to collaborate across time zones and adjust priorities as needed.
- Strong attention to detail ensuring accuracy and precision in data analysis, project documentation, and business requirement gathering.
- Bachelor's degree in a quantitative discipline such as Business, Economics, Marketing, Finance, Accounting, or Mathematics is required.
What We Offer:
- Competitive compensation packages, stock options offered to every employee, Bonusly program to reward and recognize team wins and performance.
- Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration.
- Team offsites planned annually, six employee resources groups, regular virtual and in-office team building events, monthly company All Hands & leadership Q&As.
- PTO allowance to recharge, comprehensive healthcare options, paid parental leave, retirement contributions and investment options, travel benefits, and mental health, wellness & financial health resources.
- Learning & development stipend, mentorship program, career development programs, leadership training.
- Home office tech set up, monthly internet and phone allowance, modern tools to communicate and collaborate.