Job Description
Senior Retail Customer Marketing Manager - Beer Brand Purpose of RoleThis role will strategically sit as the connection point between the Brand and Commercial teams to align our customer marketing strategy and implementation with our Retail Beer business ambition. The role will focus on fuelling category growth and unlocking the TRIPLE WIN as best in class No.1 partners.In this role, you will operate at senior level within the Customer Marketing team and take care of shaping and delivering the Beer strategy into execution across all key Omni-channel touchpoints (In-store and On-line).Top AccountabilitiesShape and develop the Diageo Ireland Retail Beer Omni-channel activation strategy across the IOI. (Guinness Family, Carlsberg, Rockshore & World Beer)Lead the Beer Omni-channel activation planning process, working with brand/shopper/category/customer leads and Digital to align Beer activation with voice of the customer and business objectives.Deliver outstanding category and brand activation plans within Beer with customer activation managers to deliver the Triple Win with agility and expertise.Deliver and own Beer innovations launches/process into the retail channel working with cross functional teams to deliver value into mother brand and in-line with business results.Conduct annual and quarterly continuous improvement reviews on the category to identify key barriers to growth and opportunities within the category.Lead and proactively input into all key Beer (Market Business plan meetings) MBP’s /OKRs, bringing expertise and insights across the Beer category/customer/channel.This person will lead the M&E/competitive analysis of the Beer category plans to strategically feed into future decision making and plans.This person will OWN and MANAGE the Beer CM A&P budget in line with business deliverables and CM strategy into execution plan.About YouPrevious senior level experience in a brand/shopper/D.Comm or customer marketing roleExperience building and leading successful end-to-end omni-channel customer campaignsStrong commercial skill and analytics capability (Inc Kantar/Nielsen)Strong knowledge of the IOI retail landscape and key players that operate withinLeadership skills & capabilityProven ability to turn insights to action.Strong relationship building expertise (bringing stakeholders on the journey)Solutions driven mentality.Proactive approachPresentation story telling skillsOur OfferWe offer a highly competitive rewards and benefits package including: contemporary work life balance policies and wellbeing activitiesSubsidized gym membershipContributory pension schemeAnnual bonus (dependent on performance)Share optionsand of course, the best colleaguesCelebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.We know that for Diageo to thrive and for us to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.Don't let anything stop you from applying!Worker Type : RegularPrimary Location: St James GateAdditional Locations : Capital HouseJob Posting Start Date : 2024-10-09 #J-18808-Ljbffr