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Job Description
Lead a global marketing strategy for cognitive health products, synthesizing consumer trends and market analysis to drive business growth.
Kerry is a leading taste and nutrition company that partners with customers to create healthier, tastier, and more sustainable products.
The Sr. Marketing Manager, Cognitive Health will be responsible for developing a global approach to capture value for Kerry with science-backed, clinically studied ingredients.
About the Role
The Sr. Marketing Manager, Cognitive Health will lead the cognitive health platform "deep dives" including consumer and category market trends, opportunity sizing, competitive analysis, and internal capability assessment.
- Lead the cognitive health platform "deep dives" including consumer and category market trends, opportunity sizing, competitive analysis, and internal capability assessment.
- Identify new growth opportunities and portfolio gaps within the cognitive health portfolio and partner with product management to recommend a build vs. buy approach.
- Own, maintain, and evolve Kerry's global positioning in cognitive health and all "hero" technologies underneath the cognitive health platform.
- Create "plug and play" global cognitive health content toolkits for mobilization in region.
- Lead new product launches for the cognitive health platform including creation of value proposition, content creation, and integrated marketing campaigns.
- Partner with RD&A on internal new product innovation projects, collaborating on the design and strategic objectives of new clinical studies.
- Partner with regional marketing leads on thought leadership opportunities such as speaking events and sponsorships.
- Manage the cognitive health portfolio brand guidelines and trademarks.
- Collaborate on M&A strategic with market assessment, business rationale, and integration planning as relevant for cognitive health.
Qualifications and Skills
- Relevant and progressive experience in a marketing role. Master's degree in relevant field of study preferred.
- B2B marketing experience preferred in a global organization.
- Experience in the supplements or nutraceutical industry preferred.
- Strategic planning experience required.
- Experience working in a matrix organization strongly preferred.
- Strong communication skills (verbal and written).
- Dynamic presentation skills. The ability to communicate strategy in simple language required.
- Ability to manage multiple concurrent project streams, with a track record of getting things done at a high level of quality.
- Strong entrepreneurial mindset. Ability to effectively navigate in ambiguity.
- Excellent team and leadership skills, with a proven ability to work cross-functionally at all levels of the organization, engaging with internal teammates towards company goals.
- Travel could comprise up to 15% of this role.