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Job Description
Trade Marketing Executive
Exciting role as a Trade Marketing Executive to join a leading FMCG organisation on a permanent contract in Dublin. You will be responsible for executing comprehensive promotional campaigns to drive revenue growth, customer recruitment, retention, and engagement.
This role requires close collaboration with various departments to ensure that promotional activities are seamlessly integrated and effectively executed across multiple channels.
The day to day:
- Promotional campaign management and execution, execution of comprehensive promotional strategies that align with B2B Marketing guidelines, business objectives and drive profitable revenue growth.
- Plan, coordinate, and execute promotional campaigns across channels and all mediums, utilising other departments to ensure continuity of promotional campaigns.
- Working with insight team, channel marketing, planning and CRM team to leverage customer data and market research to understand target audiences, identify trends, and tailor promotions to meet customer needs and preferences.
- Work within the budget guardrails agreed by the eCommerce and promotions director. Tracking performance throughout the year and utilising insight to drive performance against key customer performance metrics and sales P&L metrics.
- Working with revenue growth management, price and yield analyst prepare and present regular reports on promotional performance, providing actionable insights and recommendations to promotions leads to inform decision making.
Requirements:
- Degree in Marketing or related discipline
- 2+ years' experience in Trade marketing
- Proven experience in executing promotional or marketing campaigns.
- Strong understanding of eCommerce dynamics and promotional tactics.
- Excellent analytical skills and proficiency in digital marketing tools.
- Customer-centric mindset with a focus on delivering exceptional results.
- Proactive and detail oriented.
- Adaptable and able to thrive in a dynamic environment.
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