Job Description
Job Description Tailored Brands, Inc. is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. Our purpose is we help people love the way they look and feel for their most important moments. About the Job We are seeking a dynamic and visionary leader to fill this newly created role to lead the company in taking our loyalty programs to an entirely new level of customer experience. The Vice-President, Loyalty will be responsible for directing our efforts to build and foster lasting customer relationships through engaging and personalized experiences. This leader will work with our executive team and engage cross-functional leaders and teams across Marketing, Analytics, Stores, Merchandising & Planning, Customer Support and Technology as well as external partners to reimagine our Loyalty programs from the ground up. What You’ll Do | Key Accountabilities Own the strategic vision and design of Tailored Brands loyalty programs across our banners, including: Defining program objectives and KPIs Delivering customer acquisition and retention strategies Defining and optimizing customer segmentation and personalization strategies Enhancing the loyalty experience across our stores and websites Direct the go-to-market planning and execution of the Loyalty program relaunch. Inspire the cross-functional organization to deliver customer-centric experiences. Manage a direct team of talented retention marketers and partner with various teams to bring our retention vision to life. Define business requirements during technology platform development and oversee operations post initial launch. Integrate current personalization capabilities into loyalty program. Establish and deliver on KPI metrics for the loyalty and personalization programs. Define, harness and analyze customer data to enhance loyalty programs. Develop a testing roadmap that evaluates and optimizes loyalty benefits and messaging. Stay abreast of industry trends to ensure our loyalty programs remain innovative. What You’ll Bring | Skills & Experience 15+ years of digital marketing, loyalty programs and/or CRM/customer marketing experience. A history of building and leveraging customer segmentation strategies. Creative thought leader with demonstrated understanding of brand power. Direct experience in building and managing consumer loyalty programs. A data-driven mindset with a track record of hypothesis-driven testing. Dynamic leader with cross-functional team experience. Ability to work collaboratively in a fast-paced environment. Excellent written, presentation, and analytical skills. Please note that you do not need to qualify for all requirements to be considered. Work Environment, Physical & Mental Demands Ability to sit and work at a computer keyboard for extended periods. Ability to lift and move up to 25 pounds occasionally. Hours regularly 40 hours per week, in a hybrid work arrangement. Benefits This role is eligible for healthcare, retirement savings, and other benefits. For more detailed information go to mytbtotalrewards.com. The starting salary for this position is $186,600 – $248,800 and may increase based on merit and experience. Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Work Locations: 02098A Corporate Office 5601 Arnold Rd 2nd Floor Dublin 94568 Job: Marketing & Advertising Organization: Tailored Shared Services Shift: Day Job #J-18808-Ljbffr